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Posted on May 14, 2013 by Joe Stachowiak There have been 14 comment(s)

Many of you will have heard that one of our competitor UK stores Digital Village (aka DV247), ceased operating in its previous form on Friday 10th May 2013. As this affects us and our customers, our suppliers and many friends of ours in the industry, we thought we'd give you a bit of insight into the situation as it currently stands, plus some exciting news about the DV247 staff...


On 10th May 2013, White Rabbit Records Ltd (the parent company of the brand Digital Village, also trading as DV247), went into administration and seven of its eight stores – DV247 Birmingham, DV247 Cambridge, DV247 Southampton, DV247 Bristol, DV247 West London (Acton), DV247 North London (Barnet) and DV247 South London (Clapham) – closed without warning.

The majority of the 31 staff who turned up for work at these Digital Village branches on Friday morning were asked to leave immediately, as the news broke that all DV/Digital Village stores apart from DV East London (Romford) were to be closed down and that all stock was now in the hands of the administrators, Grant Thornton.


It later emerged that a director of the now-defunct White Rabbit Records Ltd had been appointed as a director of a new company set up by and wholly owned by German music retail giant, Music Store GmbH. The name of this new German-owned sub-company? DV247 Limited.

By Friday lunchtime, the DV247 website was announcing that "Today We're Much BIGGER", referring to the large stock-holding of Cologne-based Music Store GmbH.

However, with all the UK stock locked down by the administrators, we are of the understanding that most existing and current orders will now be fulfilled (where possible) via the German warehouse, and any distributors and manufacturers who had supplied stock to Digital Village will now have to form an orderly queue in the hope that the administrators will be able to find some funds to clear their unpaid invoices.


Much debate has surrounded the "pre-packaged" rescue deal and the impact it has on the UK music industry, customers, suppliers and manufacturers. You can read a well informed blog post from Mark Thompson at Funky Junk here:

Meanwhile, the MIA (Music Industries Association) has announced that it will be looking into the deal, saying: "The many millions that DV247 brought to the UK economy and industry in terms of sales would now appear to have gone offshore… Our first priority is to ensure that the due diligence applied by Grant Thornton [the administrators]… has been correctly discharged and that the sale of the business was achieved in the best interested of both Digital Village and the creditors."


It goes without saying that we immediately send out our commiserations to those 31 people who were left without jobs on Friday morning, after giving Digital Village many years (in some cases, decades!) of their hard work, dedication and expertise.

At Absolute Music we couldn't see this raw talent and years of experience go to waste, so have decided to take on as many ex-DV staff as possible. As a new team of national pro-audio consultants, our new staff members are available to offer help and advice and to give the excellent one-to-one service that they have been delivering for years.

CLICK HERE to see our team of consultants, consisting of Absolute veterans and ex-DV247 staff.

It's good to hear that the MIA has also offered its full support to the remaining redundant staff to help them find work elsewhere in the industry. We've got our fingers crossed for you all, guys!

WRR Ltd (previous owners of DV247) - THE CUSTOMERS

If you are a DV247 customer and you're concerned about where you stand now, then you could take a look at the DV247 website, watch a video of stock whizzing round Music Store GmbH's Cologne-based warehouse and read the official statement from the administrators.

However, this is probably a good time to remind you of what we at Absolute Music can offer you, whether you've been affected by the Digital Village closures or not...

• As a UK company, all our stock is stored in and distributed from our enormous Bournemouth-based warehouse and logistics office.

• If you've found a decent price elsewhere, we will do our best to match it, including free next-day delivery.

• Our 50-strong team are all as passionate about music-making as you are and can offer you expert advice before you buy, whether in-store, via email, on the phone or through our Live Webchat service.

We have a national team of experienced consultants, ready to offer advice in professional audio, education and installation -

• Our Returns Office, Technical Support team and Service Centre are all based here, on-site in Bournemouth.

• All new products purchased from our shop or website are covered by our no-nonsense 7-day returns, 30-day exchange policy.

• We also offer a 3-YEAR WARRANTY on all new purchases (except Apple products) when you join our free VIP Club (click here for more information).

• Our enormous new 34,000-square-foot superstore and studio complex is based in Bournemouth.

• The superstore and sales hotline are open Monday to Saturday, 10am to 6pm (the studios are open 7 days a week).

• We have dedicated departments for drums, synths & keyboards, pianos, DJ gear and live sound, plus a full floor of guitars and the UK's only climate-controlled acoustic guitar room.

• We also have Europe's only specially designed monitor-auditioning room, with over 40 pairs of monitors available to try in a room designed by acoustician Andy Munro.

• Our studios offer rehearsal and recording facilities, tuition and exam coaching and regular workshops and activities.

• And don't forget our in-house café, serving drinks, snacks, sandwiches and hot meals. It's a great place to hang out!

• We're on the A348, less than 4 miles from both Bournemouth and Poole town centres, and less than 2 hours' drive from London, Reading, Bristol and Exeter.

Go on, give us a visit - you'll be amazed!

If you have any questions, or you need help with any part- or un-fulfilled orders from White Rabbit Records (previous owners of Digital Village/DV247), please contact us:

Tel: 01202 597180

Email: [email protected]

Visit us: Absolute Music, Knighton Heath Estate, 855 Ringwood Road, Bournemouth, BH11 8NE

This post was posted in Community & Services, General News and was tagged with digital village, dv247


  • DV247 says:

    It is unfortunate that you were unable to post a link to our official statement. For anyone wishing to read an accurate version of events please follow the link below:

    Best Regards, DV247

    Posted on May 15, 2013 at 5:24 pm

  • I would like to thank the dedicated DV Cambridge team lead by Duncan for many, many years of support and efficient service to myself and every musician that I know throughout East Anglia (young and old). If a new employer is looking for staff, future customers will put their trust and hard earned cash in the hands of these guys for sure. Thank you again to the guy's and good luck for the future. Jeff

    Posted on May 19, 2013 at 8:25 am

  • Hi Jeff. It's great to have Duncan on the team now :)

    If you’re wanting to thank him personally or if you want any more advice then you can contact him either by e-mail or phone: [email protected] / 07714 594080

    If you know of any other musicians that would still like to deal with Duncan then it would be great if you could pass on his details too.

    I hope that helps :)

    Posted on May 21, 2013 at 7:53 pm

  • Always sad to hear of British job losses so wish everyone the best. When Duncan worked at DV he recommended guitar repairs to Crossfield Stringed Instruments. Will Absolute Music be doing the same ? The reason for my question is that as DV was recommending Crossfield, it led me to believe that he was a good luthier and commissioned a Les Paul Custom from him. The instrument turned out to be a nightmare and after justifiable rejection he refused to give me my money back plus a goodwill payment and the cost of a case that I bought for it. The instrument had a price tag of £3200 so a good instrument was expected. I have an email from another person who had very bad dealings with this man. There was no point in persuing with Court proceedings because of his financial position(according to my investigations). Please see video link to show what I am talking about and I ask the question will you be recommending Crossfield Stringed Instruments because if so I will not be able to do business with your Company and I can say there are others as well.

    Kind Regards,

    Posted on May 22, 2013 at 1:36 pm

  • Hi Jim, sorry to hear about your experience. I've just watched the video and have to say that I was shocked to see what I saw. At Absolute Music we have our own guitar workshop based in our store in Bournemouth and all the guys that work there are extremely passionate about guitars with years of experience, and would not dream of sending a guitar back in anything less than a pristine condition. You can learn more about our guitar department here if you would like: If you would like to speak to our head technician, Robin, personally then you can also reach him by calling our store on 01202 597180.

    I hope that answers your question but if you still have anything that you would like clearing up then please feel free to get in touch and we will be happy to help.

    Posted on May 23, 2013 at 10:41 am

  • Jim says:

    Thank you for your reply Joe, very much appreciated , have had pleasant experiences in Bournmouth with guitars and I cannot see why your Company should be any different. I do hope that you appreciate my initial concern. With what I saw of Leo Crossfield and what he purported to have done along with doing all the repairs for digital village (according to him and comments on Freeindex) l being listed on the top of Apex Music Shop in Reading I did think that he was ok.
    I will pass this on to my son who holds the music budget for his Music Department at the College where he teaches who in turn will pass it on to a good number of musicians.
    Thanks again for your reply and good Luck '

    Posted on May 23, 2013 at 12:50 pm

  • Jay says:

    All we received from Digital Village Acton was poor customer service. Waited 3 weeks for a refund on a faulty product. Every time we called this store last year they never had anything in stock that we needed. No further comment..

    Posted on May 26, 2013 at 12:18 pm

  • Thanks Jim, that's much appreciated and you know where we are if you have any more questions in future :)

    Posted on May 29, 2013 at 9:46 am

  • Jorge says:

    I'm happy you have Duncan on the team, he was always extremely helpful every time I purchased from DV.

    Posted on June 5, 2013 at 4:24 pm

  • Thanks Jorge, us too! He is a great asset :) If you have any questions or want to continue buying from him then you can contact him using the following details: e-Mail: [email protected], Tel: 07714 594080

    Posted on June 5, 2013 at 4:50 pm

  • Sadly I have to agree with Jay about the Acton store. I should be mourning the loss of it, being just down the road from me, but it was completely unreliable and repeatedly disappointing during recent times.

    In 2005 I had called to say I couldn't decide between 2 models of £250+ headphones and they ordered both in so I could A/B using my own music and I bought the winner - those were the days!

    In the last year I found myself walking out after going in to ask directly about a £3k product - the sales guy couldn't be bothered to quote me a price or give a delivery estimate.. he just kept being vague and dismissive as if he thought I wasn't asking seriously. On another occasion I called to order something in, which would arrive next day. I went to the shop and nobody had any idea about it - no record of any order etc.

    Most disappointing was when I was completely invisible to them until the point someone came up to say "we're closing". There may have been a good guy or two but in general they seemed totally devoid of sales or customer service focus.

    Now... Absolute - well in my last visit Chris set up three pairs of speakers in a room for me to compare using a Mackie Big Knob.. I was given the ideal test environment, plenty of time and a decent price - that experience exactly why good physical shops are still worthwhile.

    Posted on June 6, 2013 at 12:10 am

  • Jorge says:

    I've been purchasing from DV fro the last 7 years till last week.

    DV had on it's website a Laney LC15 for £199 but it had the picture of the older version of the amp. I emailed the store asking if the amp is the older or newer version and I was told it's the newer version and I could give them a call to place an order if I desired.

    Next day I just went on the website again to make the purchase and guess what they did, they replaced the picture with the newer version and put the price up to £299.

    I emailed again and asked if I could have the amp for £199 as agreed on the previous email. The guy said the amp is now £299 but he could lowered it to £279.

    That was the end of DV for me. How can you agree a price with a customer and change it on the next day. If I had called right away or purchased via the website I could have had it for £199. Was it worth losing a customer? According to him it didn't matter that they lost me, they are part of something bigger according to the guy. That to me came across as "We don't need you, you can go, we don't care".

    Avoid DV at all costs, they turned into a bunch of deceiving creatures with terrible customer service.

    Posted on June 12, 2013 at 11:59 am

  • Paul says:

    Well I'm a little shocked, I'm now living in Norway but have previously bought quite a bit of stuff from Duncan at DV Cambridge - I say Duncan as he made DV there in my opinion. Very happy that Duncan is now working at Absolute and although I don't really buy any recordig gear anymore will be recommending people to get in touch with Duncan now at Absolute.
    In the early days DV was quite good but then they seemd to lost there way - as far as I was concerned I was buying from Duncan as he always looked after me and always delivered - well done Absolute - Duncans a real catch :)
    Bit shamefull of DV ditching all the staff and shops like that - lets just say I won't be going there anymore!

    Posted on July 8, 2013 at 7:31 pm

  • Mike says:

    So shocked to hear of the demise of a company that I have been dealing with for so many years. After spending many thousands with them mainly through the Cambridge branch, I can honestly say I haven't had a single bad experience. I do hope that Absolute will follow on in similar mode should I now order from them. Hope all the DV guys gain employment. German eh! I'm sure Basil Fawlty had a comment!!

    Posted on July 30, 2013 at 8:36 pm