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Tag Archives: st vincent

  • The Future of Rock: Is It Female?

    Posted on February 19, 2019 by Rob Lee


    A few months back I was talking to our Fender rep when he was showing us the new line of Fender Performer Series guitars when he produced a Ukulele that was a signature model of a young musician named, Grace VanderWaal. He assured me that this was a great move for Fender because there is a record number of Ukuleles being sold and Grace was riding a wave of popularity among the younger demographic. Now I don’t hide the fact that I’m not the biggest fan of the four stringed noise makers but there is no denying the effect it is having on younger (and older) audiences. The Ukulele is seeing somewhat a resurgence of popularity in recent years (so much so that they usurped the venerable Recorder for schools most popular instrument to learn last year) as it’s cost of entry is so much lower than that of a guitar, it also has a bit more of a forgiving learning curve. Why is this important you may ask? Well, many of these player do eventually gravitate toward the guitar once they have gained a certain level of skill with the Ukulele. What was more interesting was the fact he mentioned that (according to Fender’s research) more than 50% of new guitarists are female. This is the first time that the female demographic has outweighed their male counterparts in picking up the instrument. Continue Reading

    This post was posted in Blog entries, General News, Rob's Ramblings, Uncategorized and was tagged with female guitarist, future of rock, rock, rock n roll, sister rosetta tharpe, st vincent

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