Up until midnight on June 30th 2012, we are offering cashback deals on selected Fender products! You could get yourself £33, £42, or even £50 off your Fender purchase, simply by entering the voucher codes below on the Absolute Music Checkout page!
Fender Guitars is one of the world’s leading guitar brands and many a world-class guitarist will play a Fender guitar, with the Stratocaster, Telecaster and Precision Bass being the most popular models. The company was founded in the late 1940s by electronics engineer Leo Fender. Although it started out as a radio repair shop, Leo Fender saw the growing trend for blues and decided there would be huge demand if he could produce an affordable, solid-body electric guitar. After a few prototypes had been tried and tested, Fender settled on a body design that has changed hardly at all in 60 years!
Click for more info on Fender guitars

The first Fender guitar was launched in 1950 and was originally called The Broadcaster. However, as this name was already being used by Gretsch for one of their drum kits, the guitar was simply sold as a ‘Fender’ for the first few months. After a while, Leo Fender added the name Telecaster as he realised he could cash in on the rapidly growing craze for television.
Never one to sit back and watch the market, Leo Fender decided to also produce a solid-body bass guitar, which he called the ‘Precision Bass’ as he believed its selling point would be the precision quality of the sound it produced. Both the Telecaster and the Precision Bass were initially slow to sell so Leo Fender decided he needed another radical design for another solid-body electric guitar. After many prototypes, the Stratocaster was shown to music stores for the first time in 1954. The Fender Stratocaster was unlike any other electric guitar being produced by any other manufacturer at the time. Featuring three pickups with a tremolo bridge system allowing the player to alter the pitch of the string note, the guitar soon became a must-have for guitarists.
While these three models are the best known of all Fender Guitars, the late 1950s saw a flurry of new models hitting the shops, including the Jazz Bass, the Jazzmaster electric guitar, the Jaguar electric guitar as well as a range of beginner models called the Bronco, the Duo-Sonic and the Musicmaster. Sixty years on and Fender Guitars are still firmly established as one of the world’s largest manufacturers of musical instruments. Fender guitars are the instrument of choice for many a guitarist icon, including Jeff Beck, Eric Clapton, Dave Gilmour, Hank Marvin, Eric Johnson and Stevie Winwood to name but a few.